Concept board · OEM Brand Page - ONE template, eleven brands

SOW item 6. Board A is the template at its richest (Cummins). Board B is the SAME template rendering Sennebogen, a parts-only brand - drawn in full, not described, because two of the eleven brands render this way. Both boards are the full-width template; the only difference between them is one boolean on the brand record.

Illustrative header only. Header, navigation and footer are SOW item 4, quoted separately.
BOARD A  ·  Cummins - a brand with both equipment and parts. has_equipment = true
Cummins Authorized dealer

Cummins parts and power

Genuine Cummins engines, filtration, aftertreatment and service parts, supplied under the Bulk Lift Products dealer agreement. Order on account or request a quote.

Browse Cummins parts Request a quote
Konecranes Liftace reach stacker in a container yard
Konecranes Liftace reach stacker. Shown because reach stackers are offered with Cummins engine options - the legacy site states "Cummins and Volvo Penta engine options" on the reach stackers page. It is not a Cummins-branded machine, and on the built site this slot takes brand-owned imagery.

No catalog total shown, deliberately. /collections.json reports 134,624 Cummins products while the rendered collection page reports 25,001 and paginates to 1,042 pages. That discrepancy is unresolved and needs admin access, so no concept prints a count - including in body copy.

Parts

Find Cummins parts by category

Brand is a filter inside a category, not the only way in. This is the change that makes a catalog of this size navigable.

Filtration
Fuel, oil, air, hydraulic
Browse →
Engine & Fuel Systems
Injectors, pumps, sensors
Browse →
Emissions & Aftertreatment
DPF, SCR, NOx sensors
Browse →
Electrical
Sensors, harnesses, lamps
Browse →
Cooling
Pumps, radiators, thermostats
Browse →
Gaskets & Seals
Service kits, sets
Browse →

Equipment

Machines powered by Cummins

Reach stackers
Reach Stackers
10-80 ton
Loaded container handlers
Loaded Container Handlers
Container
Industrial heavy transporters
Industrial Heavy Transporters
Mill & plant
Equipment Request

This entire zone is conditional and is the only structural difference between Board A and Board B. It is driven by one boolean on the brand record. Note the button role: equipment actions are solid ink with an arrow and are never red, so they cannot be read as a cart action.

Documentation

Spec sheets and manuals

QSK19 series enginePDF · 1.4 MB
Aftertreatment service guidePDF · 2.1 MB
Filtration cross-referencePDF · 860 KB

Conditional. Omitted entirely when a brand has no documents. No empty table, no "coming soon".

Answers

What buyers ask about Cummins

What drives the cost of a Cummins rebuild?
Cost
Genuine versus will-fit parts: what actually differs
Comparisons
Common Cummins faults and what they cost you
Problems
How these machines hold up in service
Reviews
Which Cummins option suits which duty cycle
Best in class

All five Big 5 pillars - cost, comparisons, problems, reviews, best in class. Zone designed, content not sold: the SOW has no editorial line item, so writing it is a labelled recommendation.

BOARD B  ·  Sennebogen - a parts-only brand. has_equipment = false. Same template, same width, one boolean different. Volvo Penta renders identically.
Sennebogen Authorized parts dealer

Sennebogen parts

Genuine Sennebogen material handler parts, supplied under the Bulk Lift Products dealer agreement. Order on account or request a quote.

Browse Sennebogen parts Request a quote
Sennebogen

This is the documented no-imagery fallback, drawn. No Sennebogen hero photography exists on the current site, so the template falls back to a flat ink-800 band carrying the brand plate - never a stretched or letterboxed image, and never an empty band. Board A uses real machine photography in the same slot.

Parts

Find Sennebogen parts by category

On a parts-only brand this zone moves up to lead the page - it is the first content the visitor meets, not the second.

Filtration
Hydraulic, air, return line
Browse →
Hydraulics
Cylinders, valves, pumps
Browse →
Electrical
Sensors, harnesses, lamps
Browse →
Undercarriage & Wear
Pads, pins, bushings
Browse →
Cabin & Operator
Glass, seats, HVAC
Browse →
Gaskets & Seals
Service kits, sets
Browse →

The equipment zone is not here. It is removed, not emptied and not greyed out - there is no gap where it was, because the parts zone simply moves up. Jake, ASK-0001: parts-only brands get "no flashy brand page".

Answers

What buyers ask about Sennebogen

What drives the cost of a Sennebogen rebuild?
Cost
Genuine versus will-fit parts: what actually differs
Comparisons
Common Sennebogen faults and what they cost you
Problems
How these machines hold up in service
Reviews
Which Sennebogen option suits which duty cycle
Best in class

Retained. The Big 5 zone applies to parts-only brands too - a buyer comparing filtration still asks about cost and genuine-versus-will-fit. Spec sheets are absent on this board because no Sennebogen documents exist on the current site; the zone is omitted rather than shown empty.

What changes between the two boards: one boolean. No second template, no bespoke page. Two of the eleven brands render as Board B. Four others - Gradall, MAFI, Liftace and E-VER - additionally have no logo asset in existence and fall back to a typographic brand plate.